Uncover how purpose and content ignite real impact. This episode sparks new ideas for scaling your brand and creating meaningful connections.

Inside PepsiCo’s Data Partnerships and Measurement with Zach Lain

Marketing in a time of constantly shifting risk and opportunity. Industry leaders from brands, agencies, publishers and partners discuss the challenges and possibilities emerging from the ever-shifting media landscape, with regard to brand safety and purpose, real-time marketing, influencers, cancel culture, data privacy, technology and more.