In episode 21 of Breaking Through the Mayhem, host Adam Katz speaks with Rachel Tipograph, Founder and CEO of MikMak, about the company’s decade-long journey, the impact of Gen Z and Gen Alpha on consumer behavior, and the importance of brands embracing cultural relevance and consistent investment for long-term success.

Katie Comerford on Creativity, Culture, and Championing Teams

Marketing in a time of constantly shifting risk and opportunity. Industry leaders from brands, agencies, publishers and partners discuss the challenges and possibilities emerging from the ever-shifting media landscape, with regard to brand safety and purpose, real-time marketing, influencers, cancel culture, data privacy, technology and more.