Marketing maven Mark Schaefer joins host Alena Pilichowski to discuss community-driven branding. From Fortune 100 to entrepreneurship, Mark shares insights on authentic customer connections, citing examples from big brands and SMEs. He explores measuring community impact and the power of fostering belonging in marketing strategies.

Balancing Tone and Sentiment in Podcast Advertising with Dr. Zubatiy

Marketing in a time of constantly shifting risk and opportunity. Industry leaders from brands, agencies, publishers and partners discuss the challenges and possibilities emerging from the ever-shifting media landscape, with regard to brand safety and purpose, real-time marketing, influencers, cancel culture, data privacy, technology and more.