This week, Brandon Hoe joins hosts Gianna and Maria to discuss controversial topics related to cybersecurity marketing. Brandon is the VP of Marketing at Oxeye and has held CMO and head of marketing positions at multiple cybersecurity companies, including SCYTHE, HackEDU, and StrongKey.Brandon and the hosts also discuss in depth the idea that demand generation as a marketing discipline is the key to success. How while the funnel is still alive, the timelines associated with each step have changed, and the idea that companies often think that bringing on a demand gen wizard will solve all their problems. They concluded that the marketing environment is much more challenging for everyone involved, especially in the cybersecurity world. Timecoded Guide: [[[[[[[-----------LINKS:Follow Brandon on LinkedInCheck out and follow Oxeye on LinkedInKeep up with Hacker Valley on our website, LinkedIn, Instagram, and Twitter.Follow Gianna on LinkedIn.Catch up with Maria on LinkedIn.Join the Cybersecurity Marketing Society on our website, and keep up with us on Twitter.