Breaking Health
Breaking Health
Healthegy
Episode: 176 - Joanna Strober on Accessible Menopause Care
28 minutes Posted Nov 18, 2025 at 2:00 pm.
Introduction And Joanna’s Path
Lessons From Kerbo’s Business Model
MIDI’s Mission And Model
Expanding Beyond Hormones
Training Providers And Using Data
Proving Value To Insurers
Becoming Primary Care For Many Women
Why Menopause Is Having A Moment
Brand Voice And Word Of Mouth
Engaging Men As Allies
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Practical AI Across The Care Journey
Balancing Tech And Human Connection
Fundraising Realities And Fit
Scaling Challenges And Operations
Building A One-Stop Shop
Career Advice: Curiosity And Resilience
Market Size And Care Gaps
Menopause Myths And What To Know
Closing Thanks
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Show notes
Making women’s health resources accessible has been a perpetual challenge in the industry. In this episode of Breaking Health, host Michelle Snyder speaks with Joanna Strober, CEO of Midi Health, about how her company is providing a platform to empower women to take control of their health. Strober shares the history of Midi and how it evolved into something bigger than anticipated. She discusses how the company trains providers and “follows the women” to understand what their customers need ...