Kara Rousseau, VP of Marketing at Walmart Connect, joins hosts Rachel Tipograph &amp; Sarah Hofstetter to discuss best practices for developing omnichannel marketing strategies. Kara explores the significance of creating “customer moments” in eCommerce, aligning brand and marketing strategies with the customer at the right point in the shopping journey, and connecting content and commerce. <br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Surabhi Pokhriyal and Barry Bruno of Church & Dwight Co. on unifying sales and marketing, hiring and recruiting, and cross-functional collaboration

MikMak Founder &amp; CEO Rachel Tipograph and Profitero’s President Sarah Hofstetter tackle what’s relevant in eCommerce today for the world’s biggest brands. Each episode they’ll share tips worth millions in sales, while interviewing the bravest marketers on how to navigate eCommerce’s latest consumer and retailer dynamics. Hosted on Acast. See acast.com/privacy for more information.