BRAVE COMMERCE
BRAVE COMMERCE
Adweek
Walmart's Whitney Cooper on driving innovation and unity with her "one team" mindset
20 minutes Posted Mar 14, 2021 at 12:00 pm.
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Walmart's Whitney Cooper, Director of  Omnichannel Transformation and Acceleration, discusses building connection and efficiency between all teams across a large company, from media advertising to Walmart Connect, to better the relationship with customers and suppliers. She offers advice on how suppliers can form strong with Walmart, and how they too can unify their teams to be a more successful supplier. Lastly, she dives deep on Walmart's data strategy -- how they company is using it to create new, valuable solutions for customers, advertisers and SMB businesses through data.