This episode is a special double feature with Jeff Smith former Chairman of J&J and  current Founder/Partner of Ignite Venture Studio + Paul Gelb Head of Digital Activation & Investment at Bauer. Get insight into the making of nimble and innovative DTCs and how they are prepping to take on legacy CPGs.  And, then hear the other side — what long-standing, global CPG leaders are doing with eCommerce and digital media to keep their edge.