BRAVE COMMERCE
BRAVE COMMERCE
Adweek
Kraft-Heinz's Elizabeth Bennett on creating solutions for consumers rather than products
28 minutes Posted Oct 4, 2020 at 4:00 am.
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Kraft-Heinz's VP of Global eCommerce, Elizabeth Bennett shares her guiding principle for creating a strategy that works, the need for brands to go back to school to ace eComm and prioritization in the work from home era. The trio also talks online grocery innovation and how to enhancing the consumer experience with better practices around things like click and collect.