BRAVE COMMERCE
BRAVE COMMERCE
Adweek
Kellogg's CMO Gail Horwood on the overnight acceleration of online grocery
35 minutes Posted Oct 4, 2020 at 4:00 am.
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Kellogg's CMO Gail Horwood shares how consumer demand for online grocery shopping has accelerated five years overnight. 2020 isn't just changing how we shop, but it's also changing how marketers need to go-to-market and operate internally.