In the newest episode of Brands Unbridled, hosts Aaron Burghard and Harrison Stammell sit down with Sandor Weisz, commissioner of The Mystery League, a Chicago-based company of creative puzzle-makers that stage live and remote interactive experiences and games. We discuss the parallels between the art of making an elegant puzzle and brand building and why starting with a desired emotional response is paramount. Listen to how Sandor’s passion-turned-career challenges puzzle participants and encourages collaboration, one clue at a time.