Brands Unbridled
Brands Unbridled
Storyhorse
Clive Sirkin: Challenging the Paradigm in CPG
46 minutes Posted May 3, 2021 at 4:00 pm.
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Show notes

In this sixth episode of Brands Unbridled, Storyhorse’s DIrector of Strategy & Creative sits down with Clive Sirkin, whose many hats include former CMO of Kimberly Clark, former Chief Growth Officer of Kellogg’s, former Group Managing Director for Leo Burnett, and current brand board member and growth advisor. We cover Clive’s career trajectory and his take on agency- and brand-side marketing, the power of a promise, the symbolism of a plunger, and why he banned the term “digital marketing.” Tune in to hear this industry vet’s advice on how to get brands unstuck, divorce sacred cows and recruit brand believers...not hostages. We hope you enjoy Clive’s fresh (and hot) take – we did!