Magnets are incredibly fascinating in how they work and what makes them tick. In this episode, I talk about 3 principles that define a magnet and make it work and then apply those principles to our own business building. These 3 principles from the science world allow us to create brands that go deeper instead of wider, attract our ideal clients consistently, and allow us to be ahead of the game. We talk about things like: What actually makes a business work  How you can create a magnetic brand that attracts and converts people What it takes to make your brand stand-out from all the noise Let's dive in and learn how we can model our businesses after magnets!