On this episode of the podcast we dive deeper into the concepts we touched on in Episode 2. We explore the idea that value doesn't equal more information, but that it in fact equals results and transformation. And what is the way to that transformation? It's through the psychology of our needs and the way we make buying decisions. In this episode we talk about:
<ul>
 <li>Maslow's Hierarchy of Needs</li>
 <li>The Elements of Value Pyramid</li>
 <li>The 5 steps on how to bake in those elements of value into everything you create</li>
 <li>What role messaging plays in communicating value</li>
</ul>
Join me as we break down some of the ideas and misconceptions around what "giving value" means in our businesses and explore this new way of thinking about value!&nbsp;
RESOURCES MENTIONED:
<a href="https://www.simplypsychology.org/maslow.html">Maslow's Hierarchy</a>
<a href="https://hbr.org/2016/09/the-elements-of-value">The Elements of Value from Bain &amp; Co.&nbsp;</a>
<a href="http://www.marketingjournal.org/the-elements-of-value-an-interview-with-jamie-cleghorn/">B2B &amp; B2C Elements of Value Charts&nbsp;</a>

004: What is the Cost of Your Dreams?

The Seen, Sought After, &amp; Sold Out podcast, hosted by Danait Berhe, is all about helping you become the go-to expert in your industry through empathy driven messaging, positioning, and sales strategies. Here we talk about going deep instead of wide, tapping into timeless marketing strategies instead of hopping on every new trend, and selling with intention and empathy. This is the show that will help you learn how to share your message in a way that gets you heard and paid.