In this episode our topic is “Creating Your Business Name and Tagline” and we’re talking with Ellen Gross.   A few highlights we talk about are: <ul> <li>Multiple approaches for business naming, with national and local examples</li> <li>Alliteration as a tool for memorability and recall</li> <li>Purpose and role of a business tagline, with examples</li> <li>Importance of having multiple business name options</li> <li>Key items to check before finalizing your business name</li> </ul>   You connect with Ellen Gross at Speer Creative Edge. <a href="https://speercreativeedge.com/contact">https://speercreativeedge.com/contact</a>   If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us!   This podcast is brought to you by Speer Creative Edge, a strategic branding business. <a href="https://speercreativeedge.com/">https://speercreativeedge.com</a>

EP 12: Using Your Lifestyle to Shape Your Brand, Allison Conway

Branding BFF® is a podcast for service businesses, creative professionals, consultants and coaches. Join Lisa Speer in candid conversations with entrepreneurs and brand creators to gain useful insights and inspiration you can apply to your brand and your business.