Branding starts with finding your audience

When you want a consistent brand, you want to focus on 4 adjectives that describe how you want your audience to feel when they first see you and your brand. However, before even getting do the adjectives, what is one thing you have to know first? You have to know your ideal audience. You have to know them before actually designing your logo, your mission, your colors, because everything in your brand should focus on your ideal audience if you want to attract them.