On this week’s episode, we sit down with Lisa Jauregui, Founder of BK Beauty, to break down how she turned audience feedback into a $25 million beauty brand. Before founding BK Beauty, Lisa worked in advertising, became a MAC makeup artist, and later began creating YouTube makeup tutorials while raising her kids. By consistently sharing expert advice and education, she built a loyal audience that trusted her recommendations. Through affiliate link data, Lisa gained clear insight into ex...