Experiential Marketing – The festival experience

Recorded live at Barclaycard Presents British Summer Time Hyde Park festival, episode 4 focuses on the evolution of Experiential Marketing. Our guests; Adam Lee (VP, Experiential Marketing at Barclaycard), Fran Derry (Board Director at Iris Culture) and Chris Marking (VP, Global Partnerships at AEG Presents) also talk about our main activation this year, ‘Perk Park’ and why it’s so important for brands to create memorable experiences for their customers.

Episode 5

Join the Global Brand team for a bite of brand with their new podcast. They’ll be exploring all things brand, design, payments and tech. There’ll also be some really exciting guests from across different industries, sharing their insight into what’s big right now and what it means for brands like Barclaycard.