What if every time you promoted your brand, the world became a little better place?

For companies that incorporate giveback, it does.

On this episode of Brand-Side, I talk with Abbey Robertson, Brand Manager at Parks Project, which helps preserve America's greatest landscapes apparel and homegoods.

Abbey and I discussed:

-How to balance a product message with a giveback story

-Replicating the emotional experience of a brick-and-mortar store online

-Why traditional approaches to influencer marketing may not work, and what does

Find this interview and many more by subscribing to BRAND-SIDE on Spotify, Apple Podcasts, or our website.

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