Show notes
00:00 Intro00:23 What is principle-based marketing?02:11 Setting your unique principles02:58 The principles of influence as a framework03:56 Ethical aspects04:19 The principle of liking04:56 We like people like us (pointing to similarities)06:05 We like people who like us (genuine compliments and meaningful praise)07:25 Practical examples of how to trigger likability, LinkedIn08:56 Scaling effects with a principle-based approach09:36 Making decisions based on real data10:13 Set your principles or others willIn this episode of Brand New Thought, Razmik dives into principle-based marketing with an emphasis on creating genuine connections through the principle of liking.Razmik shares practical examples, based on studies, that help ethically move people in your direction (e.g. - pointing to similarities).If you don’t set your principles, someone else will - start taking control of your brand’s narrative today!Learn more at https://www.brandnewthought.com/
