<p>In this episode of the <a href="https://www.brandnarrative.fm">Brand Narrative podcast</a>, Marketing Professor Beth Fossen of Indiana Univerity's Kelley School of Business discusses the various facets of product placement seen in shows like Yellowstone and Emily in Paris and how smaller brands can leverage the same effects using online influencers.  We discuss the strategies of Coors Beer, Dodge Ram Trucks, and McDonald's. Links discussed include:</p>
<ul>
<li><a href="https://kelley.iu.edu/faculty-research/faculty-directory/profile.html?id=BFOSSEN">Beth Fossen faculty bio at Indiana University</a></li>
<li><a href="http://bethfossen.com">Beth Fossen personal website</a></li>
<li><a href="https://adage.com/article/marketing-news-strategy/coors-product-placement-strategy-yellowstone-and-cobra-kai/2449981">Behind Coors' Product Placement Strategy in Yellowstone and Cobra Kai</a> (Advertising Age)</li>
</ul>
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<p>The <a href="https://www.brandnarrative.fm">Brand Narrative podcast</a> is produced and published by <a href="https://www.findsomewinmore.com">Findsome &amp; Winmore</a> and hosted by <a href="https://findsomewinmore.com/team/matt-certo/">Matt Certo</a>, agency CEO and author of <a href="https://www.formulaicthebook.com">Formulaic: How Thriving Companies Market from the Core</a>.</p>

Travel + Leisure Co. CEO Michael Brown on Re-branding, ROI, and Trust

The Brand Narrative podcast features conversations about topics and concepts surrounding the world of brand, marketing, and the genealogy of meaningful ideas.  Guests are invited to share perspective, stories of bringing successful brands to market, and commentary about connecting with customers. Episodes endeavor to deliver something intriguing and notable (on most days) and include something useful to the entrepreneur, the marketing wonk, and the creative professional alike.  Hosted by marketing agency owner and author, Matt Certo and the agency he calls home:  Findsome & Winmore.