<p>In this episode of the <a href="https://www.brandnarrative.fm">Brand Narrative podcast</a>, Matt Certo and Kelly Lafferman discuss marketing ideas in action that have their attention.  Links discussed include:</p>
<ul>
<li><a href="https://business.adobe.com/improve-customer-experience/customer-journey.html">Adobe Experience Cloud</a> campaign</li>
<li><a href="https://twomenandatruck.com/the-grandma-rule">The Grandma Rule</a> from <a href="https://twomenandatruck.com">Two Men and a Truck</a></li>
<li><a href="https://www.youtube.com/watch?v=22jfMkMXl68">Steve Jobs talks marketing and values</a> (YouTube)</li>
<li><a href="https://www.coca-colacompany.com/news/pause-is-power-powerade-challenges-win-at-all-costs-mindset">Pause is Power</a> campaign from <a href="https://www.powerade.com">Powerade</a></li>
</ul>
<hr>
<p>The <a href="https://www.brandnarrative.fm">Brand Narrative podcast</a> is produced and published by <a href="https://www.findsomewinmore.com">Findsome &amp; Winmore</a> and hosted by <a href="https://findsomewinmore.com/our-team/matt-certo/">Matt Certo</a>, agency CEO and author of <a href="https://www.formulaicthebook.com">Formulaic: How Thriving Companies Market from the Core</a>.</p>

Investing in Brand Identity

The Brand Narrative podcast features conversations about topics and concepts surrounding the world of brand, marketing, and the genealogy of meaningful ideas.  Guests are invited to share perspective, stories of bringing successful brands to market, and commentary about connecting with customers. Episodes endeavor to deliver something intriguing and notable (on most days) and include something useful to the entrepreneur, the marketing wonk, and the creative professional alike.  Hosted by marketing agency owner and author, Matt Certo and the agency he calls home:  Findsome & Winmore.