<p>In this episode of the <a href="https://www.brandnarrative.fm">Brand Narrative podcast</a>, Matt welcomes former Apple executive, Guy Kawasaki.  Guy discusses his work as a brand evangelist, his time at Apple, and his thoughts on branding in the social media era.  Links discussed include:</p>
<ul>
<li><a href="https://guykawasaki.com">Guy Kawasaki bio</a></li>
<li>Social media accounts:  <a href="https://twitter.com/GuyKawasaki?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor">Twitter</a> | <a href="https://www.instagram.com/guykawasaki/?hl=en">Instagram</a> | <a href="https://www.linkedin.com/in/guykawasaki/">LinkedIn</a></li>
<li><a href="https://www.apple.com">Apple</a></li>
<li><a href="https://www.canva.com">Canva</a></li>
<li><a href="https://www.youtube.com/watch?v=Mtjatz9r-Vc">Art of Innovation</a> TEDx Talk (make meaning not money, mantras, not mission statements)</li>
<li><a href="https://en.wikipedia.org/wiki/John_Doerr">John Doerr</a> of Kleiner Perkins, author of <a href="https://www.amazon.com/Measure-What-Matters-Google-Foundation/dp/0525536221">Measure what Matters</a></li>
<li><a href="https://nypost.com/2022/01/26/mcdonalds-unveils-fan-inspired-menu-hacks/">McDonald's menu hacks</a>
<em><a href="https://www.amazon.com/Wise-Guy-Lessons-Life-Kawasaki/dp/0525538615">Wise Guy</a></em> (book) by Guy Kawasaki</li>
<li><a href="https://www.youtube.com/watch?v=MrZKoWgcZVg">Steve Jobs introduces Think Different campaign</a> (YouTube)</li>
<li><a href="https://www.youtube.com/watch?v=BPjPqDenyfY">My favorite Steve Jobs story by Guy Kawasaki</a> (YouTube)</li>
<li><a href="https://www.amazon.com/Art-Start-Time-Tested-Battle-Hardened-Starting/dp/1591840562">Art of the Start</a> by Guy Kawasaki (book)</li>
<li>
<h2><a href="https://guykawasaki.com/remarkable-people/">Remarkable People Podcast</a></h2>
<p>The <a href="https://www.brandnarrative.fm">Brand Narrative podcast</a> is produced and published by <a href="https://www.findsomewinmore.com">Findsome &amp; Winmore</a> and hosted by <a href="https://findsomewinmore.com/our-team/matt-certo/">Matt Certo</a>, agency CEO and author of <a href="https://www.formulaicthebook.com">Formulaic: How Thriving Companies Market from the Core</a>.</p>
</li>
</ul>

Brand Differentiation in Higher Education

The Brand Narrative podcast features conversations about topics and concepts surrounding the world of brand, marketing, and the genealogy of meaningful ideas.  Guests are invited to share perspective, stories of bringing successful brands to market, and commentary about connecting with customers. Episodes endeavor to deliver something intriguing and notable (on most days) and include something useful to the entrepreneur, the marketing wonk, and the creative professional alike.  Hosted by marketing agency owner and author, Matt Certo and the agency he calls home:  Findsome & Winmore.