<p>In this episode of the <a href="https://www.brandnarrative.fm">Brand Narrative podcast</a>, Matt discusses the interconnectivity of brand management and organizational strategy with author and professor Sam Certo, PhD.  Links discussed include:</p>
<ul>
<li><a href="https://www.linkedin.com/in/sam-certo-b0a7536/">Sam Certo bio</a></li>
</ul>
<hr>
<p>The <a href="https://www.brandnarrative.fm">Brand Narrative podcast</a> is produced and published by <a href="https://www.findsomewinmore.com">Findsome &amp; Winmore</a> and hosted by <a href="https://findsomewinmore.com/our-team/matt-certo/">Matt Certo</a>, agency CEO and author of <a href="https://www.formulaicthebook.com">Formulaic: How Thriving Companies Market from the Core</a>.</p>

How Publishing a Book Can Help You Build Your Brand

The Brand Narrative podcast features conversations about topics and concepts surrounding the world of brand, marketing, and the genealogy of meaningful ideas.  Guests are invited to share perspective, stories of bringing successful brands to market, and commentary about connecting with customers. Episodes endeavor to deliver something intriguing and notable (on most days) and include something useful to the entrepreneur, the marketing wonk, and the creative professional alike.  Hosted by marketing agency owner and author, Matt Certo and the agency he calls home:  Findsome & Winmore.