In this episode of Brand Narrative host Matt Certo is joined by Management and Strategy expert and Arizona State Professor (and brother), <a href="https://wpcarey.asu.edu/people/profile/1271761" rel="nofollow noreferrer noopener" target="_blank">Dr. Trevis Certo</a> as he recounts his experience with a family car model that has been reported to have severe safety concerns.
Links discussed in this episode include:
<ul>
<li><a href="https://wpcarey.asu.edu/people/profile/1271761" rel="nofollow noreferrer noopener" target="_blank">S. Trevis Certo professional biography</a></li>
<li><a href="https://www.reddit.com/r/BoltEV/comments/po60x0/brief_on_new_fire_another_day_another_chevy_bolt/" rel="nofollow noreferrer noopener" target="_blank">Reported Photo of product catching fire</a></li>
<li><a href="https://mashable.com/article/chevy-bolt-fire-video-battery-recall" rel="nofollow noreferrer noopener" target="_blank">Reported Video of product fire</a></li>
<li><a href="https://www.chevrolet.com/electric/bolt-ev" rel="nofollow noreferrer noopener" target="_blank">Chevy Bolt product page</a></li>
<li><a href="https://www.wsj.com/articles/gms-chevy-bolt-recall-casts-shadow-over-ev-push-11630246736" rel="nofollow noreferrer noopener" target="_blank">GM's Chevy Bolt Recall Casts Shadow Over EV Push</a> (Wall Street Journal)</li>
<li><a href="https://www.chevrolet.com/electric/bolt-recall" rel="nofollow noreferrer noopener" target="_blank">Chevy Bolt Product Recall Page</a></li>
<li><a href="https://www.caranddriver.com/news/a37552121/chevy-bolt-battery-recall-deep-dive-details/" rel="nofollow noreferrer noopener" target="_blank">Chevy Bolt Battery Recall: How Could This Have Happened?</a> (Car and Driver)</li>
</ul>
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How to Build an Enduring Brand

The Brand Narrative podcast features conversations about topics and concepts surrounding the world of brand, marketing, and the genealogy of meaningful ideas.  Guests are invited to share perspective, stories of bringing successful brands to market, and commentary about connecting with customers. Episodes endeavor to deliver something intriguing and notable (on most days) and include something useful to the entrepreneur, the marketing wonk, and the creative professional alike.  Hosted by marketing agency owner and author, Matt Certo and the agency he calls home:  Findsome & Winmore.