In this episode of Brand Narrative, Caleb Liptak - Sr. PR Manager at Findsome & Winmore - comes on the show to discuss the recent name change of the MLB’s Cleveland Indians to the Cleveland Guardians.

Links from the show:

• Team announcement on Twitter
• Tom Hanks narrates video announcing change
• Michael Wilbon's comments on ESPN's Pardon the Interruption

To learn more about the Brand Narrative podcast, head to brandnarrative.fm and if you’d like submit a question for future episodes, please submit your question as a voice memo to [email protected].