How do you build a brand? There are tactical, strategic and even philosophical questions that come into play when answering a question like this. Arguably every brand is working to elicit an emotional response and a cognitive attachment from its audience. But the avenues to do so are wide-ranging. In this episode, we dig into these challenges with Agency Fifty3’s creative director, Brianna Huynh, by discussing her passion: experiential marketing and the power it has to shape opinions and move the needle.  

Brianna Huynh is a creative director who’s worked with brands like Nike, Gatorade, Nationwide and Salesforce to create experiences that both stand out from the rest and really sink in with an audience. Brianna's consistent leadership, creative prowess, competitive edge, and ability to execute is recognized by clients and team members alike. She honed her skills in design and brand management while working in sports and eventually made the leap over to tech. She’s built a reputation for original thinking and based on our conversation, we can see why.