Brand Chats
Brand Chats
Darby Lyndon
How to invest in brand building during tough economic times with Fi Johnston
34 minutes Posted May 30, 2023 at 8:30 am.
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In this episode, I'm chatting with the wonderful founder of Peach Business, Fi Johnston.


Fi is a business and finance strategist helping business owners want to make a profit and create a positive impact. 


In this episode, we chat about the relationship between business strategy and brand strategy, and how important it is for business owners to zoom and get clear on these big-picture strategies before diving into doing! We also chat about how finance strategy impacts decisions in branding, the difference between investing and costs within your branding and marketing, as well as tips to help small business owners navigate these challenging economic times.


Say hello to Fi and I on socials, and let us know your favourite takeaways from this episode!


https://www.instagram.com/darbylyndon/  
https://www.instagram.com/peach.business/
https://www.peachbm.com.au/businessing
https://www.peachbm.com.au/get-financially-fit