This week Jordan is going back to school, because our guest is Brenda Bailey-Hughes, a Sr. Lecturer at Indiana University’s Kelley School of Business - and Jordan's former professor.

Brenda is a communication expert, and she has coached executives in Fortune 500 companies around the world, helping them understand their audience, build a personal brand, and become more effective executives.

We go deep on the topic of influence - which, by the way, probably doesn't mean what you think it means - unlocking the 3 pillars of influential communication and the two dimensions of credibility.

Why does all this matter? Because if you’re listening to this, there’s a good chance you have to make big pitches - to your board, to investors, to retailers - and Brenda’s here to help you nail that next big, important meeting.

If that weren't enough, we also talk about design thinking, which is both a fascinating topic, and a useful framework that will help you create a stickier brand.

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Brand Builder is a co-production of SnackNation and ForceBrands.