When you look at the numbers, the meal replacement category represents a gigantic opportunity. We're talking about a $4 billion market in the U.S., and $12 billion globally. What's more, the category lacks product leadership. It's as if the market is just waiting for an upstart brand to seize the mantle - and the marketshare.   This week's Brand Builder guest is on a mission to be that brand. We're talking to Nathan Gordon, the CEO and C0-Founder of SANS Mealbar, and his goal is to make SANS the undisputed product leader of this huge category.

Right now, SANS’ primary challenge is awareness. We talk a lot about how they’re overcoming it and how that informs their overall strategy. Plus, we learn about the personal connection that inspired SANS ambitious social mission.

Top Takeaways:

• Becoming a product leader. What this means and what SANS is doing to achieve it.
• Power of trial and sampling. When you believe in your product, there’s nothing better to invest in than putting your product in front of potential customers.
• Differentiating in a saturated D2C landscape. Nathan lays out strategies for standing out in a sea of D2C noise.

Links

• SANS Mealbar
• Connect with Nathan on LinkedIn

Brand Builder is a co-production of SnackNation and ForceBrands.