This episode is all about Ugly Drinks, the UK’s first flavored sparkling water brand with no sugar, no sweetener and no calories. They’ve become a smash hit across the pond - today you can find them in 5000 UK stores - and this year they’ve been breaking into the states in a big way.

Ugly is a bit of an “anti-brand” - but it’s not a “brand-less” product, not in the least. When everyone else is maybe going for this minimalist approach, Ugly has chosen a bold aesthetic.

Ugly CEO and co-founder Hugh Thomas on the show this week joins us to talk about the origin story of the brand, plus their strategy for bringing the Ugly truth to the U.S.

Links

• Ugly
• Connect with Hugh on LinkedIn

Brand Builder is a co-production of SnackNation and ForceBrands.