Bitsy’s is a brand with a message. Like literally - their newest SKU “Good Cookies Cookies” have inspirational messages printed on the cookie itself.

This week we have Maggie Patton, the co-founder of Bitsy's, to tell us about the evolution of their brand - and how they're building a movement by focusing on the small things.

We caught up with Maggie on the tail end of the Bitsy’s positivity tour. In this interview, Maggie goes to some unexpected places (the living room of an unofficial cookie museum in Philadelphia) and draws inspiration from some unexpected sources (Pat Benatar). But through it all the focus remains on one person - the kid sitting at a lunch table who could use a bit of encouragement, a bit of hope, and maybe just a friend.

Links

• Connect with Maggie on LinkedIn.

Brand Builder is a co-production of SnackNation and ForceBrands.