"Millennials are the modern hippies. They got to Coachella and want the world to be a better place - that was the insight.”

That's Livio Bisterzo, the CEO of Green Park Brands, the brand studio behind the insanely popular puffed snack Hippeas. This week, we talk to Livio about taking a consumer-oriented, Big CPG approach to building startup brands. Plus, he fills us in on the unintended consequences of launching in Starbucks, why he's bullish on billboards, and of course, why he believes Millennials are the hippies of today.