This week we’ve got Zak Normandin, the Co Founder & CEO of Dirty Lemon Beverages

Dirty Lemon make functional beverages designed to help you get better sleep, elevate your metabolism, or just look your best.

Zak and the team have created a red-hot brand that’s been a hit with consumers. But as we learn in this interview, there’s so much more to it than that.

Dirty Lemon is the first consumer brand in the world to offer products exclusively via text message.