Show notes
When you think about distribution channels in the natural products space, you probably think of Whole Foods, Wegman's, Kroger, maybe UNFI. I'm guessing your brain doesn't automatically go to 7-Eleven. But, with 63,000 stores worldwide, maybe it should. This week we bring you a fireside chat with Marisa Bertha, the Director of Business Development at 7-Ventures, who shares how brands can work with and big successful in the convenience giant's stores. Jump to: A brief summary of 7-Eleven’s 90 year history. 3:20 The top misconceptions about the convenience channel. 4:55 How brands find success in the C-store space. 6:40 How 7-Ventures evaluates brands for their portfolio. 11:03 How brands become successful within 7-Eleven. 15:35 Links: 7-Ventures Have an idea for the show? Drop us a line! [email protected]. Brand Builder is a co-production of SnackNation and ForceBrands.