Evan Delahanty is not a foodie.

Yes, the man who founded Peaceful Fruits, a company that makes honest, whole fruit snacks ... was not all that into food at first.

So how did he end up at the helm of a company that's changing the fruit snack game?

It's all about connecting people and markets to the Amazon. Evan spent 27 months as a community economic development specialist in Pikin Slee, a remote village of Suriname accessible only by canoe. Giving back to this amazing place has become Evan's life's work. 

Takeaways

• How do you know which ideas you should commit to, and which you should leave for someone else? Evan share his framework for evaluating these.
• We’ve heard a few times on this show that emerging brands should run with as lean a team as possible. This makes every hiring decision critical. Evan shares one question that will tell you whether or not an applicant has what it takes to join your squad.
• Kickstarter is actually a great way to help launch a CPG brand. But what are best practices? Evan shares his experience and top tips.

Links

• Peaceful Fruits
• Connect with Evan on LinkedIn

Have an idea for the show? Drop us a line! [email protected].

Brand Builder is a co-production of SnackNation and ForceBrands.