Meet the new Brand Boss featured guest, Joseph Rubelli, as we talk about how you can find your own way to stand out on social media.

Joseph is a marketing strategist, brand-building expert, and host of the podcast A Cup of Jo and his recently launched Cup of Jo TV on YouTube where he shares even MORE of his marketing expertise and guidance.

He is legit a master in marketing expertise and we will get to dig into his amazing guidance each and every month! As we get to know him and how he helps people Boss Up, I talk with him on this episode about how you can find your own way of standing out on social media. Because, let’s face it, that the social world is a bit overwhelming.

Why is he the authority on this topic? Because Joseph helps new coaches, content creators and entrepreneurs leverage their brand and business in social media.

We talk about why we use social media in business. We empathize with those of you who are feeling stuck in the social space and he gives amazing tips on what to let go of. Joseph lovingly gives insight into the fact that we are content creators and how you can beat the comparison game. Find out how he created balance in his online and offline life. And, hear why people don’t engage with your content.

People, he spills all the goods on what you can get out of the social platforms and THAT is where you really should focus when it comes to social media.

Mentions in this episode:

• Follow Joseph on Instagram @josephrubelli for daily tips
• Joseph mentioned his virtual book club Good Reads https://www.goodreads.com/ because he’s not a Netflix kind of guy
• BOOK OBSESSION: Everything is Figureoutable by Marie Forleo and Joseph quotes “The strongest words we use are the ones we say to ourselves”
• NEW ON MY BOOK LIST: Todd Herman’s Alter Ego
• Joseph’s upcoming channel JR Insider, a tailored coaching service via email giving you wisdom, strategy and action-based tips for your brand and business delivered to your inbox each and every week. Sign up with Joseph and you can get a content calendar with ideas and topics you can implement with your product or service for a whole year, totally free. DM him on Instagram @josephrubelli and let him know you’re interested to sign up.

Find The Brand Boss Podcast Facebook group to send over any questions about what social media platform you should be on. You can reach out to both Joseph and me on Instagram @josephrubelli and @_aureaalmeida_