We are led to believe that when we build a business, we need to have a logo and a brand name. We are even led to believe that in order to be successful, we need a “brand” that stands out and your logo will do that. As a brand strategist, I feel the need to break this mold for you and tell you the truth about what you really need to successfully build a brand. And it isn’t a logo.

In this episode, I interview Brand Strategist and Designer of The Mood Lab, Sienny Thio, to break down for you what part a logo plays in your brand and the top effective elements to build your brand aside from your logo. Sienny even gives you direct insight into how she works with her clients to build beautiful, magnetic brands for her clients.

The best part of this episode is the insight we both give you to help you effectively work with a designer (that you want to hire) to bring your brand to life with design.

Sienny challenges the audience to connect to one new person every week whether online or in real life and allow them to inspire you and connect with you because you never know where that new connection could take you.

Find Sienny on Instagram @the_mood_lab