Brand Archetypes
Brand Archetypes
Kevin Skarritt & Amy Zander
Episode 78 – Low-Energy Archetypes
18 minutes Posted Jan 27, 2022 at 5:14 pm.
0:00
18:16
Download MP3
Show notes
Today, we’re talking about low-energy archetypes.  The choice few where if you chose them because of their mellowness, can be a strategic decision. When done properly leads to super-strong brand strategies AND higher levels of customer trust and engagement!  Low energy does NOT mean a lack of power.   The low-energy archetypes, in no particular order,…