The rise of artificial intelligence (AI) in music has sparked a new kind of identity crisis for artists and the industry alike. When anyone with a laptop can generate a song in seconds, how do listeners tell differentiate between human-created music and AI-generated music?   In this episode of Brand &amp; New, guest host Rudy Gaines talks with Paul McGrady, an intellectual property attorney and the co-founder of Humanable (USA), a certification platform that verifies when music is created ent...

The Legal Wake-Up Call of Generative AI

Brand &amp; New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Published monthly, each episode consists of an open dialogue with experts, visionaries, and influential people from all over the world in order to learn more about the evolution of the legal and intellectual property ecosystem, its concepts, and all actual or potential consequences. Because we consider innovation as a pillar of INTA’s Strategic Plan, and because it is key to “walk the talk,” we invite you to follow Brand &amp; New, to expand your knowledge about the transformation of this industry and to stay curious! Brand &amp; New guests contribute to this podcast in their personal capacity and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or its members.&nbsp;