On this episode of Brand &amp; New, INTA Chief Policy Officer Heather Steinmeyer sits down with David Gooder, INTA's newly appointed Senior Advisor and former Commissioner for Trademarks at the United States Patent and Trademark Office (USPTO).  In this insightful conversation recorded at INTA's 2025 Annual Meeting in San Diego, California, Ms. Steinmeyer and Mr. Gooder explore the evolving role of global intellectual property (IP) offices, as well as the delicate balance IP offices must...

Intellectual Property Under “Fire”: Meet Ukraine’s Legal Warriors

Brand &amp; New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Published monthly, each episode consists of an open dialogue with experts, visionaries, and influential people from all over the world in order to learn more about the evolution of the legal and intellectual property ecosystem, its concepts, and all actual or potential consequences. Because we consider innovation as a pillar of INTA’s Strategic Plan, and because it is key to “walk the talk,” we invite you to follow Brand &amp; New, to expand your knowledge about the transformation of this industry and to stay curious! Brand &amp; New guests contribute to this podcast in their personal capacity and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or its members.&nbsp;

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Brand & New

From Legal and Regulatory Expert to Disruption and Innovation Leader, with Aoife McArdle, Innovation & Disruption Expert (Originally published Oct. 24, 2023)