Why can we not Shazam smells? There's Google image search, why not a Google smell search? Alex and Andrew pitch two businesses that will aim to make it possible to really understand what you are smelling. There are wine sommeliers, why aren't there smell smelliers? 

Thank you to Elliott who sent in such a wonderful and smell-focused problem. If you have a problem (not related to smelling) you want us to solve with an innovative business then please drop us a line at [email protected] 

Keep your Brains on the Outside! xoxo