FLAME with Brad Hook
FLAME with Brad Hook
Bradley Hook
Why AI Is Creating an Identity Crisis
45 minutes Posted Jul 4, 2026 at 9:50 pm.
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Show notes

In this episode, psychologist and bestselling author Fiona Murden explores why identity—not skills—may be our greatest challenge in the age of AI. We discuss resilience, identity coherence, storytelling, parenting, leadership, and why understanding who you are is becoming one of the most important human capabilities.

In this episode:

  • Why AI is creating an identity crisis
  • Identity by osmosis and the people who shape us
  • How leaders create certainty through storytelling
  • Raising children with a stronger sense of self
  • The connection between identity and resilience
  • Practical ways to better understand yourself


Connect with Fiona:
Website: https://www.fionamurden.com/
Substack (Still Human): https://fionamurden.substack.com/about