Artificial intelligence is transforming how we work.It helps us think faster, create more, and solve complex problems with ease.But alongside these gains, a quieter trend is emerging — rising cognitive fatigue.In this video, I explore the connection between AI, attention, and burnout, and introduce a simple idea:What if AI isn’t just a tool… but an exocortex — an extension of our thinking?And if that’s the case, how should we use it without overwhelming the brain it’s meant to support?We explore:<ul><li>Why cognitive strain is becoming a leading driver of burnout</li><li>The hidden impact of always-on AI interaction</li><li>The concept of “AI brain fry”</li><li>How using multiple AI tools can increase cognitive load</li><li>Practical ways to work with AI more intentionally</li></ul>The goal isn’t to use AI less.It’s to use it wisely.

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FLAME (formerly Brad Hook Podcast) — warm conversations, bright ideas. A space for the curious, exploring what it actually means to be fully alive: how we think, connect, adapt, and find meaning in a world that's changing faster than we can feel. Episodes span psychology, neuroscience, creativity, leadership, and wisdom traditions — sometimes with guests, sometimes just honest reflections from the road. Always grounded. Always human. Hosted by Brad Hook, author of Start With Values (Penguin Random House, 2025) and creator of the FLAME method: flame.live