It used to be that dairy producers only had registered cattle to be able to compete in the show ring. Today that couldn’t be farther from the truth. From genetics to identification to milk marketing, registered Holsteins are more prominent in commercial dairy operations than ever before.

In this BoviNews Podcast episode, John Meyer, CEO of Holstein Association USA, talks about the value of registered Holsteins and what the Association is doing to create a strong future for the breed.
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