Show notes
What happens when Kentucky bourbon meets Japanese storytelling? In this episode of Bourbon Lens, Jake sits down bar-side with Kojin Tashiro of Mugen Spirit for a tasting and wide-ranging conversation about building a whiskey brand as a cultural bridge between Kentucky and Japan.Kojin breaks down his recent trip to Japan and how it tied directly into launching Oni, Mugen's first small batch blend — built from roughly 20 barrels, bottled around 117 proof, and wrapped in artwork by Japanese artist Yuko Shimizu rooted in folklore. He walks through the rest of the Mugen lineup, including Tengu, the wheated kuko release, and Nobunaga from the shogun series, and explains why Mugen treats Japanese culture as a lens rather than forcing every release into a "Japanese whiskey" mold.Jake and Kojin also dig into how Japanese whiskey culture evolved out of American whiskey's popularity in the 1980s, the generational shift in how young drinkers in Japan and the U.S. discover whiskey, and how Mugen balances premium positioning with genuine accessibility and community. It's a conversation about intentionality — in blending, in branding, and in building something that bridges two cultures without diluting either one.Key topics:Kojin's Japan trip and the launch path for OniWhy Mugen Spirit calls itself "a love letter from Kentucky to Japan"How Japanese whiskey culture grew out of American whiskey's 1980s popularityEducating Japanese consumers on the American whiskey story before talking tasting notesThe generational shift in whiskey culture and mentorship in Japan and the U.S.Oni's barrel makeup, proof, and the folklore-inspired label artworkThe rest of the Mugen lineup: Tengu, Cuckoo, and NobunagaNobunaga's East-meets-West profile and Chichibu cask finishingWhy "blended" shouldn't be a dirty word in whiskeyMugen's future: more intentional releases, deeper presence in Japan and the U.S., and direct-to-consumer dropsNotable quotes: "We're a love letter from Kentucky to Japan." "I'm gonna make this a weapon in a good way." "The right way to drink it is however you want to drink it."Chapters:00:00 – The Introduction to Mugen Spirit06:00 – Bridging American and Japanese Whiskey Culture11:00 – The Art of Blending and Creating Oni16:30 – Nobunaga: A Blend of East and West22:31 – The Future Aspirations of Mugen SpiritSubscribe🔔 Subscribe for more weekly discussions, tastings, and bourbon insights from the Bourbon Lens community. 📸 Follow on Instagram: @bourbonlens 🌐 Visit: www.bourbonlens.com Merch: https://bourbon-lens-shop.printify.me/products Discord: https://discord.gg/pd6ys5nRSU
