<p>Join host <a href= "https://www.linkedin.com/in/waynebutterfield/">Wayne Butterfield</a> and his guest ZeroNorth CEO <a href= "https://www.linkedin.com/in/soren-christian-meyer-3b33401/">Soren Meyer</a> as they discuss how digital  technology and actionable data are being used to drive transformation in the shipping industry, whilst creating a positive impact for the environment.</p>

16: A Data-Driven Approach to Selling

The automation technology market is developing at pace. New tools, capabilities and practices are emerging on an almost daily basis, but it can be hard to separate the hype from the reality. Join host Wayne Butterfield as he navigates the automation landscape with guests from the enterprise, consulting and technology worlds to shed light on the role of robotic process and cognitive automation technologies in the quest for business value.