In this episode of The Jasper Blueprint podcast, Bessi dives into the compelling concept of merging financial success with a purpose-driven business approach. The episode unravels the inherent potential in businesses to be a force for good, without sacrificing profitability.

Bessi introduces listeners to a dichotomy she calls The Two Camps Trap. This way of thinking drives the often subconscious beliefs business leaders hold about the purpose of business, limiting their ability to make more money .

Also in this episode:

• Business leadership involves an understanding of the connection between what makes you profitable and your part in taking  responsibility for your decisions. 

• The Two Camps Trap sheds light on the limitations of a belief that business should focus solely on profit-maximisation and treating contribution as sitting external to the business.

• Integrating "money" and "meaning" in business operations can enable you to leverage significant competitive advantages.

• The design phase of a product sets in motion 80% of its  environmental impact, providing business leaders with massive opportunities for positive change through innovation.

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About Bessi Graham:

With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.