In our last podcast of 2021 we’re joined by Urenna Okonkwo, the woman shaking up how consumers budget for and buy luxury fashion.
She founded her app Cashmere in 2018 after a run-in with a pair of designer shoes that she desperately wanted but didn’t want to dip into her savings for - a feeling I definitely resonate with. The idea for Cashmere was born, and Urenna has now created an innovative social saving platform that helps trend-obsessed young shoppers save towards and purchase designer pieces without turning to credit cards or pay-later services.
Scrolling through the Cashmere app is like flicking through an issue of Vogue with iconic brands from Fendi to Gucci featured - and more designers being added all the time.
With a background as a financial adviser, it’s no surprise that Urenna is passionate about promoting a healthy attitude towards money and is dedicated to helping young women afford the life they deserve.
In this episode Urena and Coni discuss:
- The realities of being a woman in fintech
- The need to break the taboo around talking about money
- How to remove the guilt from spending money
- Why investing in luxury items is better for the planet - and our wardrobes
- The fundraising journey for a fashion-based app
- Also find out how Urenna has already raised £100,000 in investment.
Resources:
How to raise investment by Tom Blomfield
Download the Cashmere app here and use code FLOURISH10, for an instant £10 in Cashmere credits when you sign up and set up their monthly direct debit
We hope you enjoy.
Find out more about and with Urenna
- Twitter: https://twitter.com/urennalexa
- IG: https://www.instagram.com/urennao/
- Linkedin: https://www.linkedin.com/in/urenna-okonkwo-dippfs-28a09837/
To find out more about this podcast and to nominate a guest visit www.foundflourish.co.uk/podcast.
Join the conversation using #bossingitpod and tagging us @foundflourish on Instagram, Twitter, Facebook and Linkedin.
More about Found & Flourish
Found and Flourish is a growing network, online membership, media & events platform, aimed at empowering the next generation of entrepreneurial women and impact driven change-makers to launch, grow and scale their businesses. Join us by visiting www.foundflourish.co.uk.
See you in 2022!
Connect With The Hosts
Coni Longden-Jefferson