Welcome to "Cool Girls Create," the podcast that empowers and inspires aspiring women entrepreneurs and creators! Join host Taniesha Westbrook and her incredible guests!

I had an enlightening conversation with Julie Lilliston, an esteemed publicist recognized for her impactful contributions to the industry. Named one of Nashville Business Journal's women of influence, Julie shares insights into the world of public relations and its crucial role in shaping brands.

In this episode, Julie emphasizes the significance of PR for companies, stressing that effective advocacy and visibility are essential in today's competitive landscape. Drawing from her wealth of experience, she highlights the importance of embracing new challenges and remaining open to continuous learning from clients, colleagues, and industry experts.She offers practical advice on strategically positioning brands, products, and services to resonate with target audiences, stressing the significance of compelling storytelling and personal connections.Moreover, Julie mentions the vital role of authenticity in brand building, advocating for a balanced approach that integrates both online and offline efforts. From networking and event hosting to community leadership, she explores strategies for maintaining meaningful connections and amplifying brand messages.In a discussion on the relationship between PR, branding, and community engagement, Julie reinforces the notion that a brand's sustainability hinges on genuine offline interactions. Tune in as Julie Lilliston shares her wealth of wisdom, offering actionable insights for navigating the dynamic landscape of public relations and building lasting connections in today's digital age.